The story of the creation of an experience-driven approach in one product

  • 40 min

Who will find it helpful? 

Anyone thinking about evolving a product or is already evolving it but willing to go beyond the usual approaches to building a customer experience.

We will show how to build an experience-driven approach to a product and why it is essential to work with feedback from both clients and internal users. We will also discuss how to provide feedback on the development depending on user groups. 

By the example of our product, you will learn different approaches to involving a development team in user scenarios. You will see the vector for building the process of getting regular feedback and its acceptance by the development team. Finally, you'll get a checklist for integrating the employee experience into the customer journey.

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